How to Choose the Right Printing Method for Custom Products

Choosing a printing method is often the most confusing part of a custom order. The names can sound technical, but the decision usually comes down to how the product will be used, how you want the logo to look, and how long it needs to last.

Use the quick guide below to narrow it down, then scroll for details.

Quick guide

  • Simple logo, bulk order, solid colors: Screen Printing
  • Most durable, clean and subtle look: Laser Engraving
  • Full color, gradients, fine detail: UV Printing
  • Photo style artwork on flat surfaces: 4 Color Process
  • Small or curved imprint area: Pad Printing
  • Detailed artwork on fabric: Heat Transfer
  • Apparel with stitched finish: Embroidery

Most Common Printing Methods

Screen Printing

Ink is pressed onto the surface through a prepared screen. It is a go to option for many bulk custom orders.

Best for: simple logos, solid colors, bags, drinkware, apparel, many plastics.

Laser Engraving

A laser removes a thin layer of the surface, so the mark becomes part of the product.

Best for: metal items, long term use, understated corporate style.

UV Printing

Full color printing with sharp detail. Ink cures instantly under UV light for clean edges and vivid results.

Best for: gradients, shading, multi color logos, plastic, metal, wood.

4 Color Process Printing

Uses four base inks to reproduce photos and smooth color transitions. Often used when artwork looks more like an image than a logo.

Best for: flat, smooth surfaces, large imprint areas, photo style designs.

Pad Printing

Transfers ink using a soft silicone pad, which helps when the imprint area is curved or uneven.

Best for: small items, curved surfaces, limited imprint areas.

Heat Transfer

Applies a pre printed design using heat and pressure. A strong choice for detailed artwork on fabric.

Best for: multi color designs, fine detail, fabric products and apparel.

Specialty Imprint Methods

Deboss and Emboss

Deboss presses the logo into the surface. Emboss raises it. Both create a tactile mark without ink.

Best for: leather and soft materials, subtle premium feel.

Foil Stamping

Adds a metallic foil finish for a standout look. Often used where presentation matters most.

Best for: premium packaging, presentation pieces, decorative accents.

Embroidery

Stitches your logo into fabric using thread. The result is textured, durable, and easy to recognize at a distance.

Best for: caps, polos, jackets, uniforms, long term wear.

How to decide

There is no single best method for every product. The right choice depends on how the item will be used and what you want the logo to do.

  • Bold and clean for bulk orders: Screen Printing
  • Most durable: Laser Engraving
  • Best color detail: UV Printing or 4 Color Process
  • Fabric focused: Heat Transfer or Embroidery
  • Curved small areas: Pad Printing