What a Logo Setup Fee Really Means for Custom Orders

Logo setup fees are often the part of a custom order that feels the least intuitive. Many buyers ask why the fee exists, what it actually covers, and why it may appear on the first order but not on the next.

The confusion is understandable. A setup fee is not something you can see on the finished product, and it is not always explained clearly.

This page walks through what a logo setup fee really means, based on how custom orders are actually prepared and produced.